Ayush Chaturvedi ran a promotion for Toolkit for Atomic Habits on Gumroad Day. He sold the bundle for $1 instead of the normal 15.
Technique: Gumroad Day
For Gumroad Day, 2021, Andrew did an experiment. He created 10 single use coupon codes for Better Letters. There were 10 codes available which allowed the buyer to get been 90% and 99% off.
It was so popular that he created a discount code for every percentage point off till 1%.
In his newsletter, he shared what he had learned about setting a very low price:
- Many people from low income countries will have the opportunity to buy your product, which is a wonderful feeling.
- This practice is more effective for people with large audiences (10k+).
- Promote your product extensively (and smart) during the sales day.
- A discount between 50-70% might be more effective for people with smaller audiences like me.
Gene offered his Swipe products at 50% off for Gumroad Day in 2021. He ended up earning $894.
Arvid Kahl slashed the price of Zero to Sold to $5 for 24 hours as part of Gumroad Day.