Technique: AppSumo

  • AppSumo was featured as an AppSumo deal in July, 2019. Users would get lifetime access to a small plan account for $49.

    The team shared their launch results at $93,884 & 3,500 customers in 3 weeks: Our AppSumo experience. This post also shares their tips for a successful launch.


    • generated $93,884 total revenue. Their share was $28,165.20.
    • got addition product reviews across multiple platforms
    • had 1,700+ support conversations

    Exposure to the AppSumo audience meant that they got better product feedback. They had a wider sample group and could base decisions on requests from 50-100 people, instead of just a couple.

  • Digital First AI: AppSumo

    Digital First AI was offered as an AppSumo deal in 2021. They earned $200,000 from the deal and went from 18 to 2000 users in 2 months.

    They shared what they learned at We Made $200,000 on Appsumo Deals In Just 2 Months— Here’s How We Did it. They shared the strategies that helped create buzz around the campaign. These included participating in lifetime deal communities on Facebook and engaging with people who reviewed the product at YouTube.

    This case is useful as it shows that modern AppSumo promotions need to work alongside other marketing techniques.

  • ClickMinded: AppSumo

    ClickMinded is online SEO course that was featured on in 2012. AppSumo offered to host the course content on their own internal platform and take care of the behind-the scenes processes.

    Tommy Griffth shared their experience at $21,243 in 8 Days: Why AppSumo Will Keep Crushing It. The post mostly focuses on the stellar customer service they received.

    Tommy also shared their initial mistake with course pricing.

    Initially, the course got a low rating from users due to the lack of discount. They changed their strategy: they dropped the price, refunded everyone and contacted the people who had left the reviews to let them know about the price change. The reviews went from a 2.5 rating to 4.5 and the sale generated $21,243.

  • Formcake: AppSumo

    Formcake was offered as a lifetime deal on the AppSumo Marketplace in early 2021. They created a special deal just for AppSumo users: a beefed-up version of our Developer Plan – but at a lower price than the annual version.

    After a month, they had earned just under $1,000. This was because they hadn’t promoted it, and you need 10 reviews before AppSumo will do co-marketing.

    They shared more behind-the-scenes details at Our Experience Offering an AppSumo Deal.

    They posted a follow-up post in 2022 at AppSumo Part II: A Year Later. By April, 2022, they had passed the 10 review mark and had earned $3,500. Reaching the 10 review milestone only led to a small boost in traffic. They said that they experience wasn’t what they expected, but it was still an excellent deal for them.

  • Median

    Spencer Scott ran an AppSumo deal for Median in early 2022. The deal generated $42,900 from 715 new customers. Spencer got to keep $11,531.55 of that.

    He shared more about the campaign – and what he would have done differently – at 715 customers in 60 days [AppSumo].

    He said that “AppSumo is not what it use to be”. The deals aren’t as exclusive as they previously were and people were becoming immune to them. Spencer had previously estimated that he would earn up to $50k from the promotion. He didn’t even get 1/4 of that.

    He also wrote about the difficulty of supporting customers for life when the product price was $15.

  • FeedHive

    FeedHive launched on AppSumo in November, 2021. The launch was a huge success; it become one of the top-5 best-selling products, and made over $300,000 revenue.

    Simon Høiberg shared what he learned at My SaaS made +$400,000 in its first year. Here’s how!

    He shared lessons that other founders hadn’t covered. The main one was that communities have formed around lifetime deals. However, some members in these communities have bought products that were later abandoned. These users are very sensitive to any language that suggest that the founder isn’t committed to the product. This hurt the FeedHive launch.

    The article is a brilliant example of a well written, and presented, case study.