Tim Ferriss created four different trailers to promote The 4 Hour Chef. They were announced at the same time as the book website. Tim shared the trailers on his blog. Within 6 months, it had become …
The 4-Hour Body: Book Trailer
In 2010, Tim Ferriss launched The 4-Hour Body. The credited the trailer for the book as one of the key parts of the launch, and the reason The 4-Hour Body went from near #150 to #30 on Amazon. It …