Technique: Newsletter Sponsorships

Paul-Louis Valat experimented with newsletter advertising to promote a new freemium tool called Plezi One. He spent $8,521 advertising in digital marketing newsletters.

He wrote about the experience at Newsletter Advertising: $8,521 Spent. Here’s What I Learned.

The results? 162 new direct users, or about $52 per user.

They targeted Sponsor and Main Sponsor placements. They found that newsletters with 5000-10000 subscribers have brought them the most leads, with the lowest cost per lead. 

He recommended:

• asking the creators to edit your ad and adapt it to their tone
• adapted your value proposition to each newsletter
• make sure the landing page is finished

Roberto Robles experimented with newsletter sponsorships in 2021. In July, he paid for his first sponsorship to promote KatLinks. Within 2 days, he had 24 site visits and 1 trial signup.