Viewest offered their Pro+ plan as lifetime deal in April, 2021. Buyers got lifetime access to Pro+ for a quarter of the cost of their yearly plan. They spend three months preparing for the launch.
They wrote more about their experience at What it’s like to run a campaign on AppSumo. They shared details of the first 24 hours of sales, as well as how they marketed the deal.
They promoted the deal by: posting about it in relevant Facebook groups and offering different tiers for different customer audiences..
The deal lead to:
- 935 sales
- $45K+ revenue
- 46 reviews on the deal page
- 33 mentions in Mass Media and social networks
- a rise in subscribers on all our own social pages
- $22K sale amount with our referral link