Viewest offered their Pro+ plan as lifetime deal in April, 2021. Buyers got lifetime access to Pro+ for a quarter of the cost of their yearly plan. They spend three months preparing for the launch.

They wrote more about their experience at What it’s like to run a campaign on AppSumo. They shared details of the first 24 hours of sales, as well as how they marketed the deal.

They promoted the deal by: posting about it in relevant Facebook groups and offering different tiers for different customer audiences..

The deal lead to:

  • 935 sales
  • $45K+ revenue
  • 46 reviews on the deal page
  • 33 mentions in Mass Media and social networks
  • a rise in subscribers on all our own social pages
  • $22K sale amount with our referral link