VideoTouch listed their product on the AppSumo Marketplace in 2022. They listed their product for $19 and sold 262 products in 3 weeks.

Andrey Novikov shared more about the experience at How our b2b startup got 240 paying customers in 3 weeks. He found that:

  • 6.4%  of the buyers requested refunds. His assumption was that these were from customers who want to test the product, and then decide whether they need it or not
  • The deal didn’t get much traction from a mention on the AppSumo Facebook group, but a newsletter mention led to extra sales
  • They got around 15 requests from AppSumo users each day