Tim Ferriss asked all of his podcast guests the same question at the end of each episode. “What message would you put on a billboard for millions to see?”

In December, 2016, he shared 6-10 of his favourite responses on billboards in New York City. These were spread across 80 billboards.

He said it was sincere thank you to all of his guests and listeners who joked that he should make some real billboards for Tools of Titans.

He shared a video of him standing next to one of the billboards.