In 2022, Damon Chen spent $35’000 on the testimonial.io domain. Testimonial had recently been featured in a viral Twitter thread – only the thread writer linked to the wrong domain. The current domain for Testimonial is testimonial.to

Damon figured that he only needed six customers to justify the domain cost. He shared more about his thought process at I Just Spent $35,000 on a Domain. Here is Why! He used Rewardful to track conversions.

He got his first conversion in mid July. He had five new customers within a month. He reached the 6 customer goal by August.

He has several other typo domains. He has noticed conversions from those domains.