Xavier Coiffard ran a promotion for Black Friday in 2020.

He ran a giveaway where 5 people would get access to SpreadTheWorld for free. To enter, people had to:

  • like and retweet the original post
  • reply with the name of their product and why they needed it

He also had a deal where people could buy the product with a 20% discount code.

He shared the results of the promotion in a Twitter thread. The giveaway got 14 retweets and 11 participants. He said that in the future, he would set a longer deadline and spend more time on promotion.

He ran a similar promotion in 2021. This time, people could access – and get discounts for – all of his products. The sale led to 7 sales and $392 in revenue. He also got 2 new members for Marketing4Makers.