Rob Hope ran an interesting promotion for Black Friday in 2021. He offered The Landing Page Hot Tips ebook for $20, which was %60 off.

However, he wouldn’t get the full sale price. He directed potential buyers to a page where they could choose which creator they wanted to support using his affiliate program. Clicking on a particular person meant that they would get %50 affiliate commission from the sale. This helped both his community and his affiliates.

The deal led to 143 sales and $3,228 revenue. However, he did get 3 people requesting refunds.

You can read a case study of this promotion at Black Friday 2021 Experiment Results.