Richie McIlroy launched a lifetime deal for Question.to on Appsumo in March, 2022. He charged $89 and AppSumo took a 30% cut.
He got his first sale within 3 hours. After a week, he had sold 8 lifetime deals. After 18 days, he had sold 16 lifetime deals. He paused the launch to fix bugs and add features based on user feedback.
He later said that it was “an easy way to gain some paid users to gather feedback from to help improve your product.”