Paul-Louis Valat experimented with newsletter advertising to promote a new freemium tool called Plezi One. He spent $8,521 advertising in digital marketing newsletters.

He wrote about the experience at Newsletter Advertising: $8,521 Spent. Here’s What I Learned.

The results? 162 new direct users, or about $52 per user.

They targeted Sponsor and Main Sponsor placements. They found that newsletters with 5000-10000 subscribers have brought them the most leads, with the lowest cost per lead. 

He recommended:

  • asking the creators to edit your ad and adapt it to their tone
  • adapted your value proposition to each newsletter
  • make sure the landing page is finished