Spencer Scott ran an AppSumo deal for Median in early 2022. The deal generated $42,900 from 715 new customers. Spencer got to keep $11,531.55 of that.
He shared more about the campaign – and what he would have done differently – at 715 customers in 60 days [AppSumo].
He said that “AppSumo is not what it use to be”. The deals aren’t as exclusive as they previously were and people were becoming immune to them. Spencer had previously estimated that he would earn up to $50k from the promotion. He didn’t even get 1/4 of that.
He also wrote about the difficulty of supporting customers for life when the product price was $15.