Marie originally offered a lifetime deal for Llama Life customers. People could get lifetime access for $29.99.
In May, 2021, Marie announced that she would stop offering the lifetime deal. She said that the product has ‘grown’ enough, so it was time to switch to a longer term pricing strategy. Within 22 hours, 94 people had purchased and she had made $AUD 3380. After 24 hours, she had 113 new paid customers and had made AUD$4,074.
She later said that not everyone who gets the lifetime deal will continue using it. The inactive customers offset/balance out the ones that do use it. She also advised against assuming that lots of lifetime deal sales equals product market fit. Some people just bought the deal because they didn’t want to miss out.