Lemlist was featured as a deal on Appsumo in early 2018, They deal was available for 2 weeks and they made $161,896 in sales.
Guillaume Moubeche wrote more about the launch at How We Made $160,000 in Two Weeks Launching Our SaaS on Appsumo.
They were only able to keep %30, which mean they earned $48569 from the promotion. The team felt that the exposure during the launch would be worth it – and the stats backed it up. Guillaume shared how the promotion led to increased social media engagement and attention.