Juphy launched on AppSumo in early 2021.

Previously, they had experimented with promoting their lifetime deal on the Martech Wise Facebook Group. They got 327 paid customers and earned $35k revenue between their first and second campaign.

They decided to launch on AppSumo for their third, and final, lifetime deal campaign. This led to selling 3136 codes and generating $170k revenue. They shared their experience at How Juphy made $170k in 36 days via AppSumo Campaign.

The promotion:

  • an increase in paid users and website visitors.
  • more upvotes on thier public product roadmap
  • YouTubers filming product walkthroughs

They got 41% of sales in the last 3 days thanks to the ‘last chance’ email.