For Gumroad Day, Jim priced all of his Gumroad products at $9. He made 87 sales and earned $658 in revenue.

In his newsletter, he shared what he had learned about setting a very low price:

  1. Many people from low income countries will have the opportunity to buy your product, which is a wonderful feeling.
  2. This practice is more effective for people with large audiences (10k+).
  3. Promote your product extensively (and smart) during the sales day.
  4. A discount between 50-70% might be more effective for people with smaller audiences like me.