FeedHive launched on AppSumo in November, 2021. The launch was a huge success; it become one of the top-5 best-selling products, and made over $300,000 revenue.

Simon Høiberg shared what he learned at My SaaS made +$400,000 in its first year. Here’s how!

He shared lessons that other founders hadn’t covered. The main one was that communities have formed around lifetime deals. However, some members in these communities have bought products that were later abandoned. These users are very sensitive to any language that suggest that the founder isn’t committed to the product. This hurt the FeedHive launch.

The article is a brilliant example of a well written, and presented, case study.