Gabe Ragland ran a special promotion for $49 in 2020. He combined a feature launch with a promotion offering lifetime access to Divjoy for $49. This was less than the usual yearly price.
He shared more about the strategies he used at How I made $10,041 by combining a feature launch with a lifetime deal.
He first promoted the deal on Twitter and started getting immediate traction. Part of this was due to his engaged audience, but a lot of the success can be attributed to a viral Twitter thread. The thread was viewed 127,384 times.
I recommend reading the case study. Gabe shares the strategies that worked and how he could have improved the promotion.