Digital First AI was offered as an AppSumo deal in 2021. They earned $200,000 from the deal and went from 18 to 2000 users in 2 months.
They shared what they learned at We Made $200,000 on Appsumo Deals In Just 2 Months— Here’s How We Did it. They shared the strategies that helped create buzz around the campaign. These included participating in lifetime deal communities on Facebook and engaging with people who reviewed the product at YouTube.
This case is useful as it shows that modern AppSumo promotions need to work alongside other marketing techniques.