ClickMinded is online SEO course that was featured on in 2012. AppSumo offered to host the course content on their own internal platform and take care of the behind-the scenes processes.
Tommy Griffth shared their experience at $21,243 in 8 Days: Why AppSumo Will Keep Crushing It. The post mostly focuses on the stellar customer service they received.
Tommy also shared their initial mistake with course pricing.
Initially, the course got a low rating from users due to the lack of discount. They changed their strategy: they dropped the price, refunded everyone and contacted the people who had left the reviews to let them know about the price change. The reviews went from a 2.5 rating to 4.5 and the sale generated $21,243.