Chris Guillebeau did a 30-city tour in Spring, 2016, to promote Born for This.
He worked with his audience during the planning stages.
- He sought suggestions of locations to visit during the tour
- He used his platform to find co-hosts for the events. The co-host would work with Chris and a local venue to put together the event. People could submit their interest by filling out a form.
He shared more about his experience of the book tour at