There are two types of strategies people use when launching on Product Hunt.

  • Unveil a brand new product/project for the first time.
  • Wait until the product/project is more mature and established so you have a better chance of securing the #1 product of the day.

Most people focus on the first strategy. There are benefits for the latter.

A number of successful creatives waited:

Benefits

Waiting allows you to nurture the community before launch.

The team behind Typedream ran a private beta for 3 months before launching on Product Hunt. They ended up as product of the day, week and month. They shared more about the experience in a Twitter thread.