Rob Hope ran an interesting promotion for Black Friday in 2021. He offered The Landing Page Hot Tips ebook for $20, which was %60 off.
However, he wouldn’t get the full sale price. He directed potential buyers to a page where they could choose which creator they wanted to support using his affiliate program. Clicking on a particular person meant that they would get %50 affiliate commission from the sale. This helped both his community and his affiliates.
The deal led to 143 sales and $3,228 revenue. However, he did get 3 people requesting refunds.
You can read a case study of this promotion at Black Friday 2021 Experiment Results.
Xavier Coiffard ran a promotion for Black Friday in 2020.
He ran a giveaway where 5 people would get access to SpreadTheWorld for free. To enter, people had to:
He also had a deal where people could buy the product with a 20% discount code.
He shared the results of the promotion in a Twitter thread. The giveaway got 14 retweets and 11 participants. He said that in the future, he would set a longer deadline and spend more time on promotion.
He ran a similar promotion in 2021. This time, people could access – and get discounts for – all of his products. The sale led to 7 sales and $392 in revenue. He also got 2 new members for Marketing4Makers.
Kevon sold Using Twitter Meaningfully at a %50 discount during 2021 Black Friday. It led to 44 extra sales.
He shared the sales results publicly by:
Toolkit for Atomic Habits: Gumroad Day Ayush Chaturvedi ran a promotion for Toolkit for Atomic Habits on Gumroad Day. He sold the bundle for $1 instead of the normal 15. He shared an overview of his sales at Indie Hackers. He made $137 from 87 sales. This included 8 people who paid extra. Better Letters: Gumroad Day For […]