It ended up in 5th place on Product Hunt with 320 upvotes. He sold 150+ email addresses and reached $830 ARR.
He shared more about the launch at I bought 300 emoji domain names from Kazakhstan and built an email service.
A Mailoji is just a normal email address like the one you have now. However, instead of your email address ending with @gmail or @yahoo, a mailoji email address ends with an emoji