Llama is designed to increase your focus, so you can get through tasks with greater speed and efficiency. Unlike traditional task managers, Llama changes the way you think about time, so you’re not just making lists, you’re completing them.
Marketing Strategies
Llama Life: Easter Eggs
Marie loves hiding easter eggs in her products. They don’t necessarily improve marketing, but are a lot of fun for website visitors.
Here are the easter eggs:
- People who click a certain image on the landing page get taken to a song about llamas.
- Marie created an easter egg for those using her Fidget Spinner website. If you spun it a few times, a llama would appear on the side of the page.
- She created an easter egg for those using Shhh Noise
Shh Noise
Marie announced the website in November, 2021. This included launching it on Product Hunt.
Within 36 hours, it had sent 177 visitors to Llama Life. This was %58 of web traffic. After 2 days, the website had 1640 unique visitors and 226 visitors to Llama Life. It also was #3 Product of the Day on Product Hunt.
Shhh Noise was a finalist in the Golden Kitty Awards in the audio & voice category. Marie also won a Product Hunt Maker Grant for the project.
Fidget Spinner
In August, 2021, Marie created an online fidget spinner as a weekend project. The project turned into a quest to make the most realistic, satisfying virtual fidget spinner.
She officially launched the spinner on August 10.
Within 24 hours, it had been spun 15,000 times. The next day, she added an extra bonus. If you spun it a few times, a llama would appear on the side of the page.
Within a week, it was driving almost 30% of the website traffic to Llama Life.
After 16 days, it had been spun 32,000 times. It was also the #1 driver of traffic to Llama Life.
Building In Public
R2’s weekly whiteboard update
She documents her customer changes on a whiteboard next to an R2D2 tin. She got the tin as part of a popcorn deal when she say Rogue One.
she also incorporate her coffee into the conversations. Once she made her morning coffee without putting the coffee pod in.
Weekly updates gave her an opportunity to talk about trends and challenges
Updates
- Week 13: 9 new customers, 280 customers
- Week 15: 3 new customers and 299 total. Was hoping to hit her 300th paid customer that day. She celebrated with a C-3PO gif when she did.
- Week 16: 6 new customers, 321 customers. Also got her first annual subscription.
- Week 18: 8 new customers, 336 total
- Week 19: 128 new customers, 464 total.
- Week 21: 15 new customers, 487 customers
- Week 24: 12 new customers, 521 total. Her goal was to get 20 new paid for the week.
- Week 46: 48 new customers
Product Hunt Launches
Shhh Noise
Marie Ng shared Shhh Noise on Product Hunt in November, 2021. She added the product within 30 minutes of deciding to post it.
She was in the #3 position within 90 minutes of posting it. It was still in 3rd position with 290 votes after 18 hours. At that point, it had one negative review. It finished as #3 Product of the Day. She shared a snapshot of her Product Hunt stats.
The launch of Shhh Noise led to a noticeable increase in traffic to Llama Life.
Llama Life
Marie launched Llama Life on Product Hunt in March, 2021. It was her first launch as a solo maker.
After 2 hours, the product made it to the front page.
The website was down for four hours during the launch while Marie was asleep. She was still in #6 position, but estimated she lost 50-60 votes.
At the 16 hour mark, Llama life was still in 6th position with 140 votes.
She finished in 6th position with 186 votes and 47 comments. It led to 140 new sign ups and 3 immediate purchases.