In August, 2022, Ghost launched native comments. This was very similar to what Dan Rowden had built as Cove two years earlier.
Dan posted a Twitter thread showing how he was pivoting Cove. He shared:
- how he was changing the positioning
- the differences between his offer and Ghost comments
- additional features he was adding.
Cove will continue to cater for people looking for more extensive and customisable comments.Dan Rowden (Twitter)
It’s a great example of responding to a challenge.