Jakob Greenfeld: Newsletter Ads Auction

Jakob Greenfeld ran a newsletter auction in August, 2022. His newsletter went out to 8k entrepreneurs.

The opening bid was $1 and the auction ran for five hours. The newsletter spot sold for $325.

You can check out the auction in the Twitter thread.,


Pete Codes: Newsletter Ad Auctions

Pete Codes auctioned off an advert spot in his newsletter for No CS Degree after being inspired by Phil McParlane. These ads normally sell for $200.

He started the bidding at $10 and ultimately sold the spot for $150. He sold another advertisement to the person who placed the second highest bid for $150. He also sold discounted advert in a smaller newsletter for $75.

He wrote a summary of the promotion at I made $375 from auctioning newsletter ads on Twitter.

He ran another promotion in August. This time, the winning bid was $80.


4 day week: Newsletter Ad Auction

In March, 2022, Phil McParlane posted a Twitter thread looking for sponsors for his newsletter. He decided to promote it as an auction and started the bidding at $1.

The idea quickly got traction. He regularly posted updates of bids, which allowed the bidders to get more exposure.

Cameron Whitehead won the auction, with a bid of $165. Two other people offered to match his bid. Phil earned $495 from this auction.

Check out the whole thread.

He ran a similar auction for his 4 day week newsletter in July. This time, people had four hours to submit their bid. The newsletter went to 30k subscribers and attracted a winning bid of $800.

Check out the second auction thread. He posted a second thread summarizing the auction.