Jakob Greenfeld: Newsletter Ads Auction
Jakob Greenfeld ran a newsletter auction in August, 2022. His newsletter went out to 8k entrepreneurs.
The opening bid was $1 and the auction ran for five hours. The newsletter spot sold for $325.
You can check out the auction in the Twitter thread.,
Pete Codes: Newsletter Ad Auctions
Pete Codes auctioned off an advert spot in his newsletter for No CS Degree after being inspired by Phil McParlane. These ads normally sell for $200.
He started the bidding at $10 and ultimately sold the spot for $150. He sold another advertisement to the person who placed the second highest bid for $150. He also sold discounted advert in a smaller newsletter for $75.
He wrote a summary of the promotion at I made $375 from auctioning newsletter ads on Twitter.
4 day week: Newsletter Ad Auction
In March, 2022, Phil McParlane posted a Twitter thread looking for sponsors for his newsletter. He decided to promote it as an auction and started the bidding at $1.
The idea quickly got traction. He regularly posted updates of bids, which allowed the bidders to get more exposure.