AppSumo was featured as an AppSumo deal in July, 2019. Users would get lifetime access to a small plan account for $49.

The team shared their launch results at $93,884 & 3,500 customers in 3 weeks: Our AppSumo experience. This post also shares their tips for a successful launch.


  • generated $93,884 total revenue. Their share was $28,165.20.
  • got addition product reviews across multiple platforms
  • had 1,700+ support conversations

Exposure to the AppSumo audience meant that they got better product feedback. They had a wider sample group and could base decisions on requests from 50-100 people, instead of just a couple.

Digital First AI: AppSumo

Digital First AI was offered as an AppSumo deal in 2021. They earned $200,000 from the deal and went from 18 to 2000 users in 2 months.

They shared what they learned at We Made $200,000 on Appsumo Deals In Just 2 Months— Here’s How We Did it. They shared the strategies that helped create buzz around the campaign. These included participating in lifetime deal communities on Facebook and engaging with people who reviewed the product at YouTube.

This case is useful as it shows that modern AppSumo promotions need to work alongside other marketing techniques.

ClickMinded: AppSumo

ClickMinded is online SEO course that was featured on in 2012. AppSumo offered to host the course content on their own internal platform and take care of the behind-the scenes processes.

Tommy Griffth shared their experience at $21,243 in 8 Days: Why AppSumo Will Keep Crushing It. The post mostly focuses on the stellar customer service they received.

Tommy also shared their initial mistake with course pricing.

Initially, the course got a low rating from users due to the lack of discount. They changed their strategy: they dropped the price, refunded everyone and contacted the people who had left the reviews to let them know about the price change. The reviews went from a 2.5 rating to 4.5 and the sale generated $21,243.

Formcake: AppSumo

Formcake was offered as a lifetime deal on the AppSumo Marketplace in early 2021. They created a special deal just for AppSumo users: a beefed-up version of our Developer Plan – but at a lower price than the annual version.

After a month, they had earned just under $1,000. This was because they hadn’t promoted it, and you need 10 reviews before AppSumo will do co-marketing.

They shared more behind-the-scenes details at Our Experience Offering an AppSumo Deal.

They posted a follow-up post in 2022 at AppSumo Part II: A Year Later. By April, 2022, they had passed the 10 review mark and had earned $3,500. Reaching the 10 review milestone only led to a small boost in traffic. They said that they experience wasn’t what they expected, but it was still an excellent deal for them.


Spencer Scott ran an AppSumo deal for Median in early 2022. The deal generated $42,900 from 715 new customers. Spencer got to keep $11,531.55 of that.

He shared more about the campaign – and what he would have done differently – at 715 customers in 60 days [AppSumo].

He said that “AppSumo is not what it use to be”. The deals aren’t as exclusive as they previously were and people were becoming immune to them. Spencer had previously estimated that he would earn up to $50k from the promotion. He didn’t even get 1/4 of that.

He also wrote about the difficulty of supporting customers for life when the product price was $15.


FeedHive launched on AppSumo in November, 2021. The launch was a huge success; it become one of the top-5 best-selling products, and made over $300,000 revenue.

Simon Høiberg shared what he learned at My SaaS made +$400,000 in its first year. Here’s how!

He shared lessons that other founders hadn’t covered. The main one was that communities have formed around lifetime deals. However, some members in these communities have bought products that were later abandoned. These users are very sensitive to any language that suggest that the founder isn’t committed to the product. This hurt the FeedHive launch.

The article is a brilliant example of a well written, and presented, case study.

Juphy: Appsumo

Juphy launched on AppSumo in early 2021.

Previously, they had experimented with promoting their lifetime deal on the Martech Wise Facebook Group. They got 327 paid customers and earned $35k revenue between their first and second campaign.

They decided to launch on AppSumo for their third, and final, lifetime deal campaign. This led to selling 3136 codes and generating $170k revenue. They shared their experience at How Juphy made $170k in 36 days via AppSumo Campaign.

The promotion:

  • an increase in paid users and website visitors.
  • more upvotes on thier public product roadmap
  • YouTubers filming product walkthroughs

They got 41% of sales in the last 3 days thanks to the ‘last chance’ email.

LeadsBridge: AppSumo

LeadsBridge was featured as an AppSumo deal in early 2017. They offered  lifetime access to the LeadsBridge Hero subscription plan for 49$/yr, which was almost a 90% discount.

They shared more about their experience at Why You Want To Be Featured On AppSumo (Even if It’s Risky). The article didn’t go into much detail about the stats, however their customer acquisition growth rate per month increased by +165%.

VideoTouch: AppSumo

VideoTouch listed their product on the AppSumo Marketplace in 2022. They listed their product for $19 and sold 262 products in 3 weeks.

Andrey Novikov shared more about the experience at How our b2b startup got 240 paying customers in 3 weeks. He found that:

  • 6.4%  of the buyers requested refunds. His assumption was that these were from customers who want to test the product, and then decide whether they need it or not
  • The deal didn’t get much traction from a mention on the AppSumo Facebook group, but a newsletter mention led to extra sales
  • They got around 15 requests from AppSumo users each day

Activechat: AppSumo

Activechat launched on AppSumo in early 2019. They shared their launch experience at How to survive a $510,000 launch on Appsumo.

The launch led to 10x traffic to the website, however the visitors weren’t happy with the terms of the deal. This initially led to low sales.

The team increased what they were offering in response to the feedback. They ended up offering ‘unlimited bots, with unlimited conversations for those who bought the maximum of 5 deals for $245.’ Within two weeks, they had become the #1 product in AppSumos history. They had 6,000 paying users, $510’000 in sales and over a hundred 5-star reviews.

They quickly ran into issues. AppSumo users were demanding access to promised features – and very few were using the features that made Activechat stand out. Access to the lifetime deals were being sold in Facebook groups. The cash injection from AppSumo was helpful, however they weren’t the target audience.

They later realized their target audience was enterprise customers and started targeting them. They were able to increase their monthly revenue from $42 to $3,700 per paying user. This case study shows that you should definitely consider your target audience before running an AppSumo campaign.