Monica Lent published income reports on her personal website from January to November in 2021. These started as a way to check-in and examine her progress on a monthly basis. She was inspired by Pat Flynn’s income reports.
Each month, Monica would share her net profile, total revenue, expenses and an overview of what had happened that month.
She stopped publishing her income reports in November, 2021.
She listed three reasons for stopping her income reports:
- She had reached her goal of earning $10k/month
- Her target customer didn’t read the reports
- She didn’t want to help her competitors.
She is still building in public and sharing content about her business, however won’t be sharing the same level of financial detail.