In August, 2022, Ghost launched native comments. This was very similar to what Dan Rowden had built as Cove two years earlier.

Dan posted a Twitter thread showing how he was pivoting Cove. He shared:

  • how he was changing the positioning
  • the differences between his offer and Ghost comments
  • additional features he was adding.

Cove will continue to cater for people looking for more extensive and customisable comments.

Dan Rowden (Twitter)

It’s a great example of responding to a challenge.