Typo Domain

In 2022, Damon Chen spent $35’000 on the testimonial.io domain. Testimonial had recently been featured in a viral Twitter thread – only the thread writer linked to the wrong domain. The current domain for Testimonial is testimonial.to Damon figured that he only needed six customers to justify the domain cost. He shared more about his thought […]

Shortlink

Pieter bought the rok.co domain for $8,141 in February, 2022. He used the domain to create an upset where he could create short links for $49 per link. Within 5 days, he had sold 21 short links and earned $1500 in revenue. In March, he reported that he was selling 125 short links each month and earning $12,375 in […]

Newsletter Ad Auctions

Jakob Greenfeld: Newsletter Ads Auction Jakob Greenfeld ran a newsletter auction in August, 2022. His newsletter went out to 8k entrepreneurs. The opening bid was $1 and the auction ran for five hours. The newsletter spot sold for $325. You can check out the auction in the Twitter thread., Pete Codes: Newsletter Ad Auctions Pete Codes […]

Reddit AMA

Marie Ng Marie participated in a Reddit AMA in December, 2020. She spent 8 hours replying to as many people as she could. Most questions were around the tech stack used, resources on learning to code, and how to acquire new customers. Marie edited the original reddit post to include a summary of these answers. […]

Gumroad Day

Toolkit for Atomic Habits: Gumroad Day Ayush Chaturvedi ran a promotion for Toolkit for Atomic Habits on Gumroad Day. He sold the bundle for $1 instead of the normal 15. He shared an overview of his sales at Indie Hackers. He made $137 from 87 sales. This included 8 people who paid extra. Better Letters: Gumroad Day For […]

Bundles

Bundle Hunt Bundle Hunt is a premium resource pack for the creative community. Check out the website Tony Dinh was part the sale in March, 2021, and earned $2298. He created a Twitter thread about why he joined the sale. The Writers Bundle The Writers Bundle is a flash sale offered to readers of The Write […]

Black Friday

Rob Hope: Black Friday 2021 Rob Hope ran an interesting promotion for Black Friday in 2021. He offered The Landing Page Hot Tips ebook for $20, which was %60 off. However, he wouldn’t get the full sale price. He directed potential buyers to a page where they could choose which creator they wanted to support […]

Book Trailer

The 4 Hour Chef Tim Ferriss created four different trailers to promote The 4 Hour Chef. They were announced at the same time as the book website. Tim shared the trailers on his blog. Within 6 months, it had become most-viewed non-fiction book trailer of all time with 1.5 million views. Tim shared more about […]

Hacker News

Gene Maryushenko: Hacker News In late 2020, Gene shared From an Airtable to $9.2k in Side Income on Hacker news. It was on the front page within 20 minutes. He wrote a short post on Indie Hackers with tips for sharing on Hacker News. The post led 9,238 pageviews, 17 subscribers and $500 in sales for Swipe. Monica […]

Indie Hackers

Reddit Ads

The Good Parts Of AWS In January, 2020, Daniel experimented with Reddit ads to promote The Good Parts Of AWS. He ran an ad in r/aws. Within 24 hours, he had sold $224 worth of product after spending $102. This was a %3 conversion rate. He paused the ads  10 days later because he stopped breaking […]

Newsletter Sponsorships

Billboards

Pieter Levels Billboard In June, 2021, Pieter bought a billboard in front of Apple’s headquarters. He used a service called Blip to do this for $24.46. The billboard got 1.5+ million views to Remote OK. This equalled 1.6¢ per 1,000 views. The real value didn’t lie with the billboard itself. The tweet announcing the billboard […]

Affiliate Marketing

Lifetime Deals

Unicorn platform Alexander launched a lifetime deal for Unicorn Platform in August, 2018. He offered 50 exclusive licence access keys that would give person lifetime pro access. He did this because he needed funds to speed up the building process. Within 2 months, 2/3 of the deals were gone. He ultimately earned $9000 from the […]

Book Tour

AppSumo

Select Project.co: AppSumo Project.co was featured as an AppSumo deal in July, 2019. Users would get lifetime access to a small plan account for $49. The team shared their launch results at $93,884 & 3,500 customers in 3 weeks: Our AppSumo experience. This post also shares their tips for a successful launch. They: Exposure to the […]

Side Project Marketing