OWOX BI launched their AppSumo promotion in October, 2019. OWOX offered lifetime access to their basic plan subscription for $49 instead of $720 per year. This was to help their business break into the US market.
The promotion led to 1,000 sales and $50,000 in revenue.
They shared more at How to Launch a SaaS Product on AppSumo: Our Best (and Worst) Moments. They share their lessons learned towards the bottom of the article.
PixelMe were featured as part of an Appsumo promotion in October, 2017. They made 4,534 sales and earned $176,826 from the promotion. At that point, the side project was less than three months old.
They wrote about the launch at How we made $170,000 in 2 weeks with our side project: Our story of an unexpected Appsumo promotion. They shared how they prepared for the launch and how the community responded.
BOWWE was featured on AppSumo for almost 10 weeks as part of AppSumo Select campaign. The campaign meant that they would compete with 20 of the best products in the history of AppSumo.
The team worked hard to prepare for the launch, which was reflected in their success. The BOWWE team shared more about the campaign at How BOWWE Became the Best Website Builder on AppSumo?
According to that post, the start of the campaign was quite successful. About 48 hours after its launch, they had over 5,000 visits to the BOWWE website on AppSumo, 22 sales, 32 questions about the product, and one review with the highest rating of 5/5.
They finished the launch with positive opinions of AppSumo. The product got more visibility and great user feedback.
Krisp was featured as an Appsumo deal in August, 2019. This led to Krisp hitting 1000 purchases in one day and reaching total sales of $214,500. This meant they earned $64,350 from the promotion.
Arto Minasyan shared more about the launch at We Made $214,500 and Set a New Record on Appsumo Deals. The article includes their tips for a successful launch as well as the barriers they faced.
LeadsBridge was featured as an AppSumo deal in early 2017. They offered lifetime access to the LeadsBridge Hero subscription plan for 49$/yr, which was almost a 90% discount.
They shared more about their experience at Why You Want To Be Featured On AppSumo (Even if It’s Risky). The article didn’t go into much detail about the stats, however their customer acquisition growth rate per month increased by +165%.
Juphy launched on AppSumo in early 2021.
Previously, they had experimented with promoting their lifetime deal on the Martech Wise Facebook Group. They got 327 paid customers and earned $35k revenue between their first and second campaign.
They decided to launch on AppSumo for their third, and final, lifetime deal campaign. This led to selling 3136 codes and generating $170k revenue. They shared their experience at How Juphy made $170k in 36 days via AppSumo Campaign.
- an increase in paid users and website visitors.
- more upvotes on thier public product roadmap
- YouTubers filming product walkthroughs
They got 41% of sales in the last 3 days thanks to the ‘last chance’ email.
FeedHive launched on AppSumo in November, 2021. The launch was a huge success; it become one of the top-5 best-selling products, and made over $300,000 revenue.
Simon Høiberg shared what he learned at My SaaS made +$400,000 in its first year. Here’s how!
He shared lessons that other founders hadn’t covered. The main one was that communities have formed around lifetime deals. However, some members in these communities have bought products that were later abandoned. These users are very sensitive to any language that suggest that the founder isn’t committed to the product. This hurt the FeedHive launch.
The article is a brilliant example of a well written, and presented, case study.
Spencer Scott ran an AppSumo deal for Median in early 2022. The deal generated $42,900 from 715 new customers. Spencer got to keep $11,531.55 of that.
He shared more about the campaign – and what he would have done differently – at 715 customers in 60 days [AppSumo].
He said that “AppSumo is not what it use to be”. The deals aren’t as exclusive as they previously were and people were becoming immune to them. Spencer had previously estimated that he would earn up to $50k from the promotion. He didn’t even get 1/4 of that.
He also wrote about the difficulty of supporting customers for life when the product price was $15.
Lemlist was featured as a deal on Appsumo in early 2018, They deal was available for 2 weeks and they made $161,896 in sales.
Guillaume Moubeche wrote more about the launch at How We Made $160,000 in Two Weeks Launching Our SaaS on Appsumo.
They were only able to keep %30, which mean they earned $48569 from the promotion. The team felt that the exposure during the launch would be worth it – and the stats backed it up. Guillaume shared how the promotion led to increased social media engagement and attention.
ClickMinded is online SEO course that was featured on in 2012. AppSumo offered to host the course content on their own internal platform and take care of the behind-the scenes processes.
Tommy Griffth shared their experience at $21,243 in 8 Days: Why AppSumo Will Keep Crushing It. The post mostly focuses on the stellar customer service they received.
Tommy also shared their initial mistake with course pricing.
Initially, the course got a low rating from users due to the lack of discount. They changed their strategy: they dropped the price, refunded everyone and contacted the people who had left the reviews to let them know about the price change. The reviews went from a 2.5 rating to 4.5 and the sale generated $21,243.